About Us

The Company

J. Lyons Fund Management, Inc. is a Registered Investment Advisor specializing in long-term investment growth with reduced risk. JLFMI was founded in 1985 to utilize the pioneering work done by its founder, and president, John S. Lyons in the area of active management. JLFMI provides discretionary investment management for all types of investors, from retirement investors to high-net worth individuals to small businesses. JLFMI is strictly a fee-based advisory firm and is independent of any affiliation with other firms. As such, JLFMI's investment decisions are made solely for the benefit of its clients and are not influenced at all by any self-serving interests whatsoever. Additionally, JLFMI receives no fees or commissions from any other entity.


Our Advisor Team

John S. Lyons
President and Founder
John S. Lyons

John Lyons began his investment career in 1969 with a well-known Wall Street brokerage firm. He quickly became disenchanted by the failings of "buy-and-hold" and by the lack of guidance from his employer so in the mid-1970s, John embarked on a campaign to identify ways to protect investors from damaging losses while still providing the returns available over time through equity investing. Through this process, John became a pioneer in the area of active management, developing methodologies for determining when market risk was appropriate for investing and when it was too high to be invested. The result was a risk analysis model that he began to utilize in 1978 and that, with minor adjustments, is still the hallmark of the JLFMI investment approach.

During his career, John has held licenses to deal in stocks, bonds, options, commodities and insurance products and has also been involved in international real estate projects and venture capital. He was also a regular on Chicago's WCIU TV business program "Ask an Expert" for 20 years. John is a charter member and formerly served on the board of directors of The National Association of Active Investment Managers (NAAIM), a professional group of active money managers who collectively manage approximately $15 billion. He holds a Series 65 Uniform Investment Advisor License.

John is a graduate of Duke University.

Dana Lyons
Dana Lyons

Dana Lyons is a veteran of 25 years in the investment industry as an analyst, commodities trader and portfolio manager. His areas of expertise include market research and system development and he is the architect of JLFMI's Relative Strength Fund Selection Model. Dana is the editor of The Lyons Share, our premium service for do-it-yourself investors. He is also an original Contributor for Yahoo Finance where he writes the JLFMI Blog. He is a member of The National Association of Active Investment Managers (NAAIM) and holds a Series 65 Uniform Investment Advisor License.

Dana has a Bachelor of Science degree in Economics with a major in Finance from the Wharton School of Business at the University of Pennsylvania.

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